How to Go Freelance

2010 July 9
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by shawn

Had a lunch with an old friend yesterday and he was talking about wanting to start his own small business, but he wasn’t sure how to make the transition from employee to freelancer. Here’s how I did it, and it may work for you: Whatever role you’re performing as an employee, simply think about that function as a stand alone business. Offer the service to your employer as a 1099 (contract) worker, instead of as a W-2 (wage) worker. Assuming you’re good at what you do, your employer will likely (sometimes reluctantly) agree to these terms. Even at the same salary rate, it will save them a little (and cost you a little, so budget accordingly) in payroll taxes and benefits. The natural tendency of the employer will be to start reassigning your tasks in-house, so don’t be surprised when your job shrivels up to nothing. The intention is to give you enough time to declare yourself independent and begin taking on other gigs. This is for the best, anyhow, because any additional clients you bring on will certainly be at a higher per hour rate than what you’re receiving as an employee-turned-freelancer. The difference, of course, is the amount your former employer was keeping as payment for the risk it shouldered by employing you and also as profit on your activities.

Objection: “But I manage people and it won’t work for me to manage off-site or as a contract worker.”
This method won’t work for everyone, but there are usually creative solutions. For example, you can agree to be on-site for 3 or 4 days out of the week or take a pay reduction commensurate with the responsibilities you relinquish as you transition roles.

Objection: “I need the group health insurance provided by my employer.”
This one is tricky. When I became a freelancer, I contacted a local friend who has a small insurance brokerage and he was able to set up a teeny tiny group policy for my wife and I as separate employees of our company. It isn’t all that expensive, but I’ve talked to lots of people who have had considerable difficulty for one reason or another. On the other hand, I’ve talked to lots of people who have had great success with individual policies, which are often less expensive than group insurance. We had some pre-existing conditions and wanted the ability to offer benefits to any future employees, so were pretty much forced to go the group route. My best advice is to find someone who knows or sells health insurance and go through some scenarios with them.

Objection: “I’ll need to set up a website, design business cards, market myself, etc. Also, I’ll have to perform all business functions; sales, admin, support, etc. That would be too hard, too much time, too little pay.”
This is all true, but the real objection here is usually, “I’m scared. I’m scared of doing something meaningful, of putting my ego on the line, of attempting to make an impact on the world, and failing.” Yep. That’s the risk. It’s worth all the frustration, all the anxiety, and all the heartache, but you can’t know until you try it for yourself. There’s a whole world of excitement and opportunity that never reveals itself until you break out of the corporate grind and start controlling your own time. That’s what it all boils down to. Time is by far the most precious commodity all of us have – why give it away unnecessarily?

[LINK] Best Knot Tying Site

2010 July 8
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by shawn

Animated Knots by Grog has a short animation showing how to tie almost any knot. Excellent!

Carrick Knot

from animatedknots.com

3 Steps to Finding Your Business

2010 July 6
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There’s a myth that lots of people have business ideas and they’re too risk averse to actually do it. Many of the people I’ve spoken to are comfortable with the risk (especially relative to the risk of working for someone else); they simply cannot decide on what to do. They try to start with a business idea and then try to figure out how they can provide it and end up with a square-peg, round-hole problem. Or, they try to think of something that has a huge market. Forget that – there’s no way a one or two-person shop can effectively market to more than a hundred thousand potential customers (and the number is likely much, much less).

Here is what I’ve found to be a very effective technique:

Make a list of activities you enjoy. I just do a stream-of-consciousness list of everything I can think of that I enjoy doing and topics I’m interested in.

For example: finance, boats, reading, data, analysis, data tools, architecture, maker/DIY stuff, bourbon, local community, math, spreadsheets, technology, gadgets, Twitter, business management, freelance, travel

Make a list of what you’re good at. It helps to be self-aware; I simply make a list of the things I’m good at. This is usually mostly a subset of the list of things I enjoy.

For example: credit and collections, making sense of data, reporting, creating/refining business process, applying technology to traditional business models, curating the internet, training

Combine to make a product or service that someone would pay for. Now, things are beginning to take shape. I have a list of activities or topics which interest me, and a list of activities where I’m capable of providing some significant value to a customer. The last step is simply to extract from that a product or service that some group would be willing to pay me to provide.

For example: [Product] Reporting suite built on Protovis or Tableau for collections industry or [Service] teach local businesses how to interact with their audience through new technologies.

This all lends itself nicely to a Venn Diagram construct, but hopefully you get the idea because I don’t feel like making the diagram.

[PHOTO] Wooden Boat

2010 July 2
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by shawn

Is there any object prettier than a classic wooden speedboat?

- 1939 19′ Chris Craft Barrel Back